芒果77福利 produces听travel and lifestyle publications alongside unique native content, digital display takeovers and editorial pillars across The London Standard鈥檚 media landscape. 听
The themed publications curated by 芒果77福利 cover a variety of topics including health, food and drink, homes and gardens, family, finance, business, beauty and travel. 听
Each partnership听allows brands to reach the outlet鈥檚 affluent and suggestible audience, tapping into the largest circulation of any local newspaper and flagship website 听with around 21 million page views per month.听
Partner opportunities鈥�听
Only a limited number of partners will be selected to work with us on contributing to any of these unique content packages:听
- DPS Lifestyle spreads 鈥� A variety of native content features printed in the Thursday middle section over two pages to a readership of 375.000听
- Newspaper publications 鈥� Focused feature sections with aspirational editorial content from National Geographic Traveller (UK), covering a variety of themes including Business, Good Life, Travel and a Christmas guide. A digital version reaches 250k social media and 蝉耻产蝉肠谤颈产别谤蝉.鈥�
- Digital native content 鈥� Exclusive packages from advertorials in listicle format to other advertising opportunities, which remain live indefinitely and cover a variety of niche and popular topics.听With听continued benefit through SEO and a direct link to each partner鈥檚 website, articles reach 1 billion ad impressions on average.听
- Display takeovers 鈥� Unparalleled advertising takeovers for periods ranging from 24 hours up to seven days either across the main news page or specialist areas on the websites. It鈥檚 a chance to capitalise on the digital traffic and surge in impressions听produced through breaking news, stories and events.听
Key information听
At an average count of 375,000, The London Standard鈥�s readers are evenly split and have an income that is 36% higher than the UK average. Most are time-poor professionals who tend to shop on their evening commute when 80% are more suggestible to purchases. Within The London Standard鈥檚 audience, 66% seek out brands that help them achieve their goals while 90% look to a revered newspaper specifically to find out what鈥檚 new in the capital. 听
听is听The London Standard鈥檚 flagship website with听around听21 million page views per month.听听This听equally split听audience, the majority听of which is听under the age of 34,听entertains a听strong听interest听in retail, cultural听happenings听and leisure activities.听While a significant amount situates itself in ABC1, 62% plan their social lives using digitally sourced information.听听
Daily users:听1.3 million听
Unique global users:听63 million听听听
Page views past 12 months:听2 billion听听
Facebook:听1.5 million followers听
X:听643,000 followers听
Social grade:听ABC1 67%听听
Average Thursday听readership:听375,000听听
Median age:听39听
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