Partner opportunities听
芒果77福利 is working with 鈥� to鈥�offer unique native content opportunities. The well-respected flagship website of The Independent receives 87 million unique global users per month and nearly double the amount in monthly page views. Through 芒果77福利, brands can access this distinguished readership and create online content with a difference.鈥��听
鈥� attracts high-net-worth readers with a significant disposable income and a strong interest in global affairs, culture and lifestyle. Offering both digital native content as well as digital display takeovers, 芒果77福利 manages a range of unique opportunities for advertisers to broaden their reach and customer impact 鈥� not least the possibility of hundreds of thousands of ad impressions.鈥�听
Since Summer 2024, 芒果77福利 has also been leading the Travel Marketplace initiative in partnership with The Independent, enabling businesses to promote any destination, from hidden gems to popular hotspots, and reach travel-loving readers looking for inspiration and guidance. Features of this strategic marketing tool include 12-week campaigns, seamlessly integrated destination messaging alongside relevant editorial content and advanced audience targeting capabilities.听
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Digital native content鈥�听
A select number of partners will work alongside our expert team of writers to contribute to each digital native content package. From featuring in advertorials in listicle format to other advertising opportunities, partners will benefit from increased brand visibility and interaction through 芒果77福利鈥檚 relationship with 鈥�. Articles will remain live indefinitely, ensuring continued benefit through SEO and a direct link to each partner鈥檚 website.鈥�听
Topics span several sought-after niche areas of the travel industry, such as ski, spa and family travel along with events, days out, attractions, romantic getaways, luxury islands and more. Articles also cover popular lifestyle topics such as homes, gardens, food, drink, health, fitness, finance and beauty, and education and business.鈥�听
Digital display takeovers鈥�听
芒果77福利 provides the opportunity to advertise on the鈥�鈥�homepage with a takeover of the main news home page for periods ranging from 24 hours up to seven days. Through placements on the main news page of鈥�The Independent, advertisers can capitalise on breaking news and leverage the incredible surge in views during major news events, transforming headlines into an advertising advantage.鈥�听
The Independent Travel Marketplace鈥�听
芒果77福利 also offers travel clients the opportunity for digital display takeovers through The Independent Travel Marketplace. This provides exclusive access to advertising in the travel section of鈥�鈥�鈥� hosting some of the most authoritative and highly regarded digital travel editorial in the UK 鈥� with guaranteed placement against relevant editorial for 12 weeks. In addition, the advertising is underpinned by guaranteed impressions served over the booked campaign period.鈥��听
Travel Marketplace themes:鈥��听
European city breaks | Ski & snow | Family travel | Rail travel | Adventure travel | Wildlife & nature (including safari) | Walking & trekking | Cycling | Responsible/sustainable travel & ecotourism |Beaches & islands | Hotels & accommodation | Winter sun | Cruises | UK day trips | Spas & wellness | Cultural experiences | Food & wine | Luxury travel | Romantic getaways | Budget travel | Festivals & events | Aviation鈥�听
Key Figures
Unique global users: 87 million 听
UK monthly users: 20 million听
Average monthly visitors: 71 million听听
Page views past 12 months: 2 billion听
Facebook: 10 million听
听X: 3.5 million听
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