芒果77福利

Living360, 芒果77福利鈥檚 lifestyle brand, has completed its editorial partnership with Crohn’s & Colitis UK, raising 192% of its initial fundraising goal through a multi-platform awareness campaign that extended across all digital channels. 

The campaign culminated in Living360鈥檚 acting deputy editor, Evelyn Richards, completing the Edinburgh Marathon in support of the charity. Reflecting on the experience, Evelyn said: 鈥淭he marathon was one of the toughest physical challenges I鈥檝e ever done as temperatures reached around 23C and there were long stretches of exposed heat throughout the route. However, I kept reminding myself what I was running for, and the stories we鈥檇 spent weeks helping tell through this campaign helped carry me through the hardest moments and the finishing line.鈥� 

The six-week partnership combined editorial storytelling, social content and fundraising initiatives designed to spotlight the realities of living with inflammatory bowel disease (IBD), while encouraging conversations around chronic illness, visibility and resilience. 

Discover the series of features Living360 published throughout the partnership: 

• What Adele Roberts wants you to know about running with a stoma. Read聽.听
• What running a marathon does to your body 鈥� and how to recover after race day.听Read聽.听
• The reality of living with Crohn鈥檚聽or colitis in your 20s.听搁别补诲听.听
• The stoma bag myths that still need debunking.听搁别补诲听.听
• The marathon kit,聽fuel聽and gear that Evelyn relied on for race day.听Read聽.听

Evelyn added: 鈥淔rom the start, we wanted this partnership to feel honest, informative and human at its core. Crohn鈥檚 and colitis are often invisible conditions, and hearing directly from those willing to share their experiences was very powerful. It was incredibly rewarding to see how strongly audiences connected with the stories.鈥� 

If you would like to support Evelyn鈥檚 fundraising efforts for Crohn鈥檚 & Colitis UK, . 

### 

About 芒果77福利 
芒果77福利 is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.  

芒果77福利 delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the Travel Media Awards. It is also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk